Who makes this
Built by a card seller, for his own store first.
WaxEngine is built by one person, Christopher Loubert, a hockey card seller in Ontario, Canada. He runs Loubs Cards on eBay.ca, which carries 1,500+ live hockey listings as of September 2026, and every one of them goes through WaxEngine. He started building the software in November 2025 to list his own store faster and opened it to other sellers on August 3, 2026.
The store
Loubs Cards is the proof, and you can check it.
Loubs Cards opened on eBay.ca in 2024 and sells hockey singles: rookies, parallels, inserts and vintage, from rare cards to fan favourites. Its tagline is "Collect Greatness." It is a real store with public feedback and public sold history, and it is where every WaxEngine feature gets used before anyone else sees it.
- Every feature ships to this store first. The pricing engine, the automatic offers to watchers, the end-and-relist queue and the lots for dead stock all ran on Loubs Cards for months before they were offered to anyone else.
- The numbers on this site come from it. When a page says a card takes three to five minutes to list by hand, or that a photo becomes a live listing in about 30 seconds, that is measured on this store, not estimated.
- The sold receipts are its sales. Any sale shown on waxengine.com is a real Loubs Cards sale.
What sellers say
Why one sports card seller made it their only tool.
“I've tried several different card scanning and inventory management platforms, and WaxEngine has become my exclusive choice for managing and selling sports cards. That should tell you something right there.
“What really sets WaxEngine apart is that it understands there's a hell of a lot more to selling cards than simply scanning them and getting a price. The AI identification, pricing based on actual eBay sold listings, streamlined listing process, and tools for managing inventory take so much of the tedious work out of running a card business.
“I especially appreciate that WaxEngine is built around how actual card sellers operate. The attention to detail, automation, and ability to manage listings without constantly babysitting everything make it an incredibly valuable tool.
“Another huge plus is Christopher himself. Having someone behind the software who actually sells cards and understands the business makes a difference. This feels like a platform built by a collector and seller for other collectors and sellers, rather than another piece of software developed by people who have never listed a card in their lives.
“I've used other platforms, but when it comes to sports cards, WaxEngine is where I've decided to put my business. It's an impressive platform with tremendous potential, and I'm genuinely excited to see where Christopher takes it.
“If you're serious about selling sports cards on eBay, I highly recommend giving WaxEngine a look. It's earned my business, and that isn't something I say lightly.”
Why it exists
Listing by hand was eating the founder's nights.
A hockey card listed properly on eBay needs the season in eBay's format, the set, the parallel, the card number and the player in an 80-character title, item specifics buyers filter on, and a price researched from what comparable cards actually sold for. Done by hand that is three to five minutes a card. Across a store of 1,500 that is weeks of evenings, every time inventory turns over.
- November 2025A private tool for one storeBuilt to list Loubs Cards faster, a year and a half after the store opened.
- FirstListingIdentification, pricing from real eBay sold comps and one-click publish came first, because listing was the bottleneck.
- NextWorking the live storeOffers to watchers, relisting stale cards and grouping dead stock into lots, because a listed card that never sells is the expensive kind.
- August 2026Open to other sellersThe announcement post has the longer version.
What one founder means for you
The honest column.
- Your email is answered by the person who wrote the code. hello@waxengine.com goes to Christopher. A bug you report is fixed by the person who can fix it, usually the same week.
- As of September 2026, the first ten subscribers are onboarded personally. The founder lists your first 25 cards with you and locks in $19.95 a month for life.
- The roadmap moves one thing at a time. One person builds it, so graded slab pricing and Pokemon relisting arrive in sequence, not in parallel. The features page says what works today, and it does not promise dates.
- There is no phone line. Email and the contact form are the two ways in. Both are read daily.
The facts
In one table.
- Founder
- Christopher Loubert. One person, no team.
- Based
- Ontario, Canada
- Started
- November 2025, as a private tool for the founder's own eBay store
- Opened to other sellers
- August 3, 2026
- The store it was built for
- Loubs Cards on eBay.ca, 1,500+ live hockey listings as of September 2026
- Cards it handles
- Sports cards: identified, priced, listed and relisted. Pokemon and non-sport (Disney, Star Wars, Marvel): priced and listed, no relisting yet. Raw singles only; graded slabs are not priced.
- Marketplaces
- eBay.com and eBay.ca
- Contact
- hello@waxengine.com, answered by the founder
What the software does, feature by feature, is on the features page. What it costs is on the pricing page. Where it honestly loses to the alternatives is on the Card Dealer Pro and CardLuma comparisons.
Talk to the founder
Questions about the software, a feature you need, or a card the scanner got wrong: hello@waxengine.com, or the contact form. Replies come from Chris, usually within a day.